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Article
Publication date: 23 January 2019

Narayan Janakiraman, Jorge Bullemore, Leslier Valenzuela-Fernández and Jorge Fernando Jaramillo

The purpose of this study is to examine how a service provider’s offer quality is evaluated (OQ).This study shows that attitude toward the salesperson in a service context (AS) is…

Abstract

Purpose

The purpose of this study is to examine how a service provider’s offer quality is evaluated (OQ).This study shows that attitude toward the salesperson in a service context (AS) is an important antecedent to OQ.

Design/methodology/approach

This study involves three studies, first is a dyadic data analyzed with HLM, second is an experiment and the third an IAT.

Findings

The findings of this study show that active empathetic listening increases offer quality evaluations, regardless of the AS level. However, at lower levels of AS, sales perseverance negatively affects offer quality evaluations.

Originality/value

While research suggests that listening is extremely important, there is also research that suggests that perseverance is more important. Considering data from sales people and from consumers, the authors examine when listening and when perseverance is important.

Details

Journal of Consumer Marketing, vol. 36 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Content available
Book part
Publication date: 2 September 2019

Abstract

Details

The Impacts of Monetary Policy in the 21st Century: Perspectives from Emerging Economies
Type: Book
ISBN: 978-1-78973-319-8

Article
Publication date: 13 July 2023

Mehmet Fatih Burak and Polathan Küsbeci

Considering both the current opportunities of the Internet of things (IoT) and aviation, as well as the potential opportunities they may offer for the future, it is understood…

Abstract

Purpose

Considering both the current opportunities of the Internet of things (IoT) and aviation, as well as the potential opportunities they may offer for the future, it is understood that they are among the important issues that need to be examined in the literature. This study aims to provide an idea by conducting bibliometric and visualization analyses of the current trends and development opportunities of IoT and aviation.

Design/methodology/approach

In this study, descriptive and bibliometric analyses within the framework of co-author, co-citation, bibliographic coupling, and keyword co-occurrence analysis were carried out for publications found to be published between 2007 and 2023 in the Web of Science (WoS) database related to IoT and aviation. VOSviewer (ver. 1.6.18) program and the Biblioshiny application were used to create bibliometric networks and provide visualization.

Findings

As a result of some descriptive and visualization analyses, the current trend of publications on IoT and aviation and future publication opportunities has been revealed. It has been understood that the subject of IoT and aviation is one of the subjects whose number of publications has increased in recent years and has not yet fully matured in terms of the number of publications and has the potential to make new publications.

Originality/value

In this study, bibliometric analysis of IoT and aviation, which could not be found examined before in the literature, and the creation of existing bibliometric networks by visualizing were carried out.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 10 October 2018

Jake David Hoskins and Benton A. Brown

A significant body of extant empirical evidence has shown that online customer reviews (OCRs) are important in driving organizational performance outcomes. However, it is posited…

Abstract

Purpose

A significant body of extant empirical evidence has shown that online customer reviews (OCRs) are important in driving organizational performance outcomes. However, it is posited in this manuscript that the relationship between OCRs and organizational performance is unlikely to be the same in all cases. This paper aims to study if niche organizations experience different performance impacts from OCR activity than mainstream organizations do.

Design/methodology/approach

To test the hypothesized predictions, an empirical analysis is conducted in the context of higher education in the USA, where liberal arts colleges are classified as niche organizations and research universities are classified as mainstream organizations. The regression methods are used to analyze archival data on these organizations of interest.

Findings

The first major finding is that niche organization status positively influences the relationship between OCR valence and organizational performance outcomes. Second, a large volume of OCRs is found to have a negative impact on performance outcomes for niche organizations.

Originality/value

The research uncovers important differences in the relationship between OCRs and organizational performance for niche and mainstream organizations. These findings add to the extant body of literature on this area of inquiry by providing further nuance to the existing arguments and empirical evidence.

Details

Journal of Research in Interactive Marketing, vol. 12 no. 3
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 23 May 2019

Jake David Hoskins and Ryan Leick

This study aims to investigate a sharing economy context, where vacation rental units that are owned and operated by individuals throughout the world are rented out through a…

Abstract

Purpose

This study aims to investigate a sharing economy context, where vacation rental units that are owned and operated by individuals throughout the world are rented out through a common website: vrbo.com. It is posited that gross domestic product (GDP) per capita, a common indicator of the level of economic development of a nation, will impact the likelihood that prospective travelers will choose to book accommodations in the sharing economy channel (vs traditional hotels). The role of online customer reviews in this process is investigated as well, building upon a significant body of extant research which shows their level of customer decision influence.

Design/methodology/approach

An empirical analysis is conducted using data from the website Vacation Rentals By Owner on 1,940 rental listings across 97 countries.

Findings

GDP per capita serves as risk deterrent to prospective travelers, making the sharing economy an acceptable alternative to traditional hotels for the average traveler. It is also found that the total number of online customer reviews (OCR volume) is a signal of popularity to prospective travelers, while the average star rating of those online customer reviews (OCR valence) is instead a signal of accommodation quality.

Originality/value

This study adds to a growing agenda of research investigating the effect of online customer reviews on consumer decisions, with a particularly focus on the burgeoning sharing economy. The findings help to explain when the sharing economy may serve as a stronger disruptive threat to incumbent offerings. It also provides the following key insights for managers: sharing economy rental units in developed nations are more successful in driving booking activity, managers should look to promote volume of online customer reviews and positive online customer reviews are particularly influential for sharing economy rental booking rates in less developed nations.

Details

Journal of Research in Interactive Marketing, vol. 13 no. 2
Type: Research Article
ISSN: 2040-7122

Keywords

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